CRM Systems Designed for Kenyan Sales Teams
Track every lead, manage your pipeline, and close more deals with a CRM built around how Kenyan businesses actually sell — including WhatsApp, M-Pesa, and SMS follow-ups.
What our CRM systems include
Contact & Lead Management
Centralise every prospect, client, and partner. Track interactions, notes, deals, and communication history in one place.
Sales Pipeline Tracking
Visual pipeline stages from lead to closed deal. Assign reps, set follow-up reminders, and forecast revenue.
Email & SMS Campaigns
Send targeted campaigns, drip sequences, and follow-ups directly from your CRM. Integrate with Bulk SMS and email providers.
WhatsApp Integration
Log WhatsApp conversations, send automated replies, and track customer engagement from within the CRM.
Reports & Analytics
Sales performance dashboards, conversion rates, rep activity, and revenue forecasts updated in real time.
Automation & Workflows
Automate lead assignment, follow-up reminders, status updates, and notifications to eliminate manual tasks.
How we build your CRM
Map your sales process
We interview your team and document how deals move from first contact to close.
Design the system
Pipeline stages, automations, integrations, and reporting designed around your workflow.
Build & test
Sprint-based development with weekly demos. WhatsApp, M-Pesa, and SMS wired in.
Launch & train
Data migration, team training, and hands-on onboarding to ensure adoption.
Why custom CRM beats off-the-shelf in Kenya
Trusted across public and private sectors.
RDX ICT Afrika has supported organisations across government, property, retail, technology, education, hospitality, agriculture and professional services.
Organisation names are shown as selected client experience and do not imply endorsement.
Projects we've delivered for Kenyan businesses
Distributor ERP with M-Pesa reconciliation
Property management portal with rent collection
School management system with fee tracking
Retail POS chain with real-time inventory
What our clients say
"Rawlinz built us an ERP that replaced four different spreadsheets. Stock reconciliation that used to take two days now takes ten minutes. The M-Pesa integration alone saved us one full-time accountant."
"Our CRM went live in six weeks. The sales team adopted it in three days because it matched our actual process — WhatsApp follow-ups, M-Pesa tracking, the lot. Pipeline visibility went from zero to real-time."
"We needed a tenant portal, automated rent collection via M-Pesa, and KRA-compliant invoicing. Rawlinz delivered all three in one system. Arrears dropped 40% in the first quarter."
"The school management system handles fee collection for 2,400 students via M-Pesa. Parents get instant receipts, and our finance team finally has real-time visibility into arrears."
"From a basic Shopify store to a full custom e-commerce platform with M-Pesa STK Push and delivery tracking. Our conversion rate doubled in three months."
"The fleet management and ERP system Rawlinz built connects our 5 branches in real-time. Fuel costs are down 22% and we eliminated paper-based job cards entirely."
Why Kenyan businesses choose RDX ICT Afrika
Local team, local knowledge
We understand Kenyan business regulations, payment systems, and operational realities. No offshore misunderstandings.
End-to-end delivery
From discovery through development to hosting and support. One team, one relationship, complete accountability.
Kenyan payment expertise
Deep experience with M-Pesa Daraja, Paystack, IntaSend, bank APIs, and KRA eTIMS. These aren't add-ons — they're core to every project.
You own everything
Your code, your data, your infrastructure. No vendor lock-in, no per-seat fees that grow with your team.
Cross-sector experience
Experience spanning retail, education, real estate, public institutions, hospitality, agriculture, and professional services.
Post-launch support
Maintenance agreements, hosting, monitoring, and priority support. We don't disappear after go-live.
Related solutions
CRM questions Kenyan businesses ask
What is a CRM system and why do I need one?
A CRM (Customer Relationship Management) system manages all your company's interactions with current and potential customers. It helps you close more deals, retain clients, and grow revenue by giving your team a single source of truth for every relationship.
Can your CRM integrate with M-Pesa?
Yes. We build CRM systems that track M-Pesa payments against customer accounts, invoices, and deals — giving you automatic reconciliation and payment status updates.
How is a custom CRM different from Salesforce or HubSpot?
Off-the-shelf CRMs charge per user and force you into their workflows. A custom CRM is built around your exact sales process, integrates with Kenyan payment systems, and costs a one-time development fee rather than escalating subscriptions.
How long does it take to build a CRM?
A focused CRM with contact management, pipeline, and basic automation typically takes 6–10 weeks. More complex builds with multi-channel marketing and advanced reporting take 10–14 weeks.